Released on: May 4, 2008, 11:46 pm

Press Release Author: Hitachi

Industry: Computers

Press Release Summary: Market Leader in Green Storage Extends Proven Research and
Engineering Expertise to Next-Generation Green Data Center Design.

Press Release Body: Breaking new ground in data center design and development,
Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE:
HIT) and the only provider of Services Oriented Storage Solutions, today announced
the world's most eco-friendly and power-efficient data center-designed to achieve a
1.6 PUE (Power Usage Effectiveness) rating by The Green Grid-the lowest power usage
index of any data center in its class. Together, Hitachi Data Systems and Hitachi,
Ltd. are establishing a new industry standard for next-generation green data center
implementations around the globe.

Located in Yokohama, Japan, the new state-of-the-art data center brings together the
collective product innovations of the Hitachi Information & Technology Systems Group
(ITSG) companies including industry-leading storage systems, server and networking
equipment. This sophisticated architecture is designed to offer the highest levels
of energy efficiency and reduce carbon emissions by 20 percent, while also lowering
IT management costs.

Optimized to deliver even greater power efficiencies, the facility also features
cutting-edge products that take advantage of Hitachi's world-famous R&D expertise in
other key areas of technology. Thermal hydraulic cooling devices, uninterruptible
power supply (UPS) systems and highly advanced power supply converters are designed
to work in concert to contribute significant power, cooling and space benefits
throughout. Leading-edge patented Hitachi Finger Vein authentication and other RFID
technologies have also been integrated into the facility for state-of-the-art
security.

\"Within the IT industry, the Wikibon community believes that Hitachi, Ltd. has the
most comprehensive and fully implemented corporate green plan in place,\" says David
Vellante, president and CEO of IT Centrix and co-founder of the Wikibon Project.
\"Hitachi\'s progress on its emission neutral strategy is impressive and genuine.
Initiatives such as the collaboration of various Hitachi groups for a new datacenter
design in Yokohama underscore the firm\'s commitment and are great drivers for
change. Within storage the USP V controller re-designs and the implementation of
virtualization, thin provisioning and support for external devices that spin down,
have helped improve utilization and reduce power consumption by 63% over previous
generations, a substantial milestone that sets an example of leadership for the
industry.\"

Environmental issues continue to escalate IT budget discussions, impact data center
designs, and shape corporate social responsibility. Today\'s announcement showcases
the combined vision of Hitachi Data Systems and Hitachi Ltd. for enabling a greener
data center through the use of Hitachi technology-and curbing the significant
environmental burdens these facilities have been known to create for customers of
all sizes. Furthermore, the new data center marks another chief milestone in support
of Hitachi\'s Harmonious Green Plan and Project CoolCenter50 corporate initiatives
which are aimed at reducing 330,000 tons of carbon emissions and cutting down power
consumption by as much as 50 percent by 2012. It is the company\'s charter to apply
these targets to the product development process across the entire IT solutions
portfolio-chief among which include Hitachi Data Systems\' services-oriented storage
solutions.

\"In today\'s climate, we have found that the cost of energy and power has quickly
emerged as a growing concern, driving companies to take a deeper look at the
efficiency of their data centers,\" said Hu Yoshida, vice president and CTO, Hitachi
Data Systems. \"IT organizations need to take a holistic approach and carefully
examine how every facet of their data center can play a role in improving their
environmental impact-and lowering escalating power consumption levels. By leveraging
Hitachi green technology, this breakthrough data center architecture provides a best
practices approach for driving better efficiencies and utilization in customer
environments now and in the future.\"

Hitachi the Green Giant: Over 30 Years of Eco-Friendly History
Hitachi Data Systems, along with Hitachi, Ltd. has enjoyed a long history and proven
track record for supplying environmentally friendly storage solutions to companies
worldwide-a legacy that spans from the supply chain through to the manufacturing
process. It is this core competency and heritage in storage system and technology
design that has enabled Hitachi to not only infuse eco-friendly innovation across
the entire line-up of storage products, but to also cement its position at the
forefront of the green data center movement.

The Hitachi Universal Storage Platform V and its modular version, the Universal
Storage Platform VM, are the only services-oriented storage platform that can equip
customers\' existing heterogeneous storage assets with important capabilities they
were never designed to deliver in the first place, such as external storage
virtualization and thin provisioning. Not only does the combination of Hitachi
Dynamic Provisioning and virtualization provide significant improvements in capacity
utilization, but it also lowers customers\' power and cooling consumption rates.
Organizations therefore require fewer storage devices and ultimately, less
electricity and space, which results in immediate improvements to overall storage
economics.

The Hitachi Adaptable Modular Storage and Workgroup Modular Storage midrange systems
deliver breakthrough Power Savings capabilities that enable disc drives to be
powered up and powered down as needed-creating a 20 percent cost of operation
advantage against competitors. Additionally, the Power Savings storage service also
reduces the number of kilowatt hours (KWH) a storage array consumes which
contributes to reducing cooling costs within a data center or distributed computing
environment. The Hitachi AMS and WMS systems complement the Hitachi USP V and USP VM
systems as tiered or archive storage, especially when configured with SATA disk for
lower costs.

Helping customers manage explosive growth of data volumes, the Hitachi Content
Archive Platform is a sophisticated active archive solution that provides an archive
tier of storage that meets customers\' scalability, data retention and protection
requirements. Furthermore, customers benefit by being able to leverage existing
storage infrastructure and consolidate the number of footprints in order to achieve
a decrease in heat emissions, a reduction in power consumption, while also
simplifying management.

For more information on Hitachi Data Systems green storage, please visit
http://www.hds.com/green.

About Hitachi Data Systems
Hitachi Data Systems Corporation provides Services Oriented Storage Solutions that
enable heterogeneous storage to be dynamically provisioned according to business
needs and centrally managed via industry-leading Hitachi storage virtualization
software. As an integral part of the Hitachi Storage Solutions Group, Hitachi Data
Systems delivers storage infrastructure platforms, storage management software, and
storage consulting services through direct and indirect channels in over 170
countries and regions. Its customers include nearly 60-percent of Fortune 100
companies. For more information, visit the company\'s Web site at http://www.hds.com.

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading
global electronics company with approximately 384,000 employees worldwide. Fiscal
2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8
billion). The company offers a wide range of systems, products and services in
market sectors including information systems, electronic devices, power and
industrial systems, consumer products, materials and financial services. For more
information on Hitachi, please visit the company\'s website at
http://www.hitachi.com.


Web Site:
http://www.hds.com/corporate/press-analyst-center/press-releases/2008/gl080422.html


Contact Details: Hitachi Data Systems
Laurie Spindler
(408) 970-7097